Artem’s passion for hair began in childhood, inspired by time spent in his godmother’s salon, where he fell in love with the creative process, the atmosphere, and connecting with clients. Although the beauty industry was not popular in Ukraine at the time, his dream never faded.

In 2015, Artem made a bold decision to leave his career in HR, where he had been recruiting air traffic controllers, and to fully return to his true calling. He trained at the prestigious Dolores Academy, one of the top hair schools in Russia, and gained experience in leading salons before returning to Ukraine to work with Dessange.

Artem later became a brand educator and technologist for L’Oréal, Honma Tokyo, and Napura, and eventually opened his own successful beauty salon in the heart of Kyiv.
In 2022, life took an unexpected turn, and Artem relocated to Switzerland, where he continued his work in Zurich. In 2023, his journey led him to New York City, where he has been working, growing, and refining his craft ever since.

Today, Artem is passionate about creating transformations that highlight natural beauty and make every client feel confident, inspired, and excited to return again and again.