A true NYC gal, Alex has always been fascinated by the power of hair and makeup to completely change a person’s appearance. After proudly earning her diploma from Empire beauty school, she joyfully embarked on her hairstyling journey at Shampoo Avenue B, starting humbly as an assistant. Today, she is a highly desired colorist. Helping people discover their beauty has been a treasured passion of hers for as long as she can remember.