If you have curly hair, the Brazilian Keratin Treatment is the perfect solution for you; the treatment uses keratin, which acts to take out frizz, straighten the hair and reduce styling time dramatically. This is a very effective hair solution; Keratin Treatments allow the natural negative ions to help form micro articles from the water molecules, enabling the solution to penetrate the hair shaft without causing any harm to the hair.

The Brazilian Hair Treatment is different than the Japanese straightener, in that the latter has a high alkaline content which has the potential to actually change the structure of your hair, and cause damaged, rather than healthy hair.

Keratin Treatments last for approximately three to four months, after which your hair reverts back to it’s natural state.

This product works wonders on curly and wavy hair. In fact, the Brazilian Hair Treatment gives you the option of choosing a color for your hair before or after the straightening process takes place. Moreover, there is no hassle about hair breakage because this product is for strengthening. The chemical does not affect the internal construct of your hair. It only works on the cuticle and does not get into the cortex, thereby enabling great action by the keratin to coat the surface of the shaft.

If you are still wondering whether to try the treatment or not, here are more reasons why you should give it a try:

1. The application is hassle free and it saves a lot of your time within your daily at home hair routine.
2. The product will not harm your hair, even if a chemical has treated it previously (it is, in fact, designed to work on chemically treated and/or severely damaged hair.)
3. It leaves the user with a beautiful, silky smooth, frizz free finish.

Here is the simple application process:

* Shampoo the customer’s hair, but do not apply any conditioner, because the product itself consists of keratin.
* Section the hair.
* The solution is applied off of the scalp and combed through to the ends, so that the solution is evenly distributed.
* An initial rough dry followed by a quick brushed blowout.
* Flat iron.
* Neutralize.
With our product, you do not have to wear the product home in your hair. You can wash your hair immediately after the service is complete!

This treatment is well worth the investment for the shine, the ease, and the look you end up with!

Have a look at some basic ‘Before’ and ‘After’ shots…

Don’t forget, the entire Kevin Murphy line may be used with ‘Brazil Treated Hair’… HOORAY!!! Buy 2 Products and get 1 Free (now through 12/23/2010).

Kevin Murphy products at Shampoo Avenue B Salon

Born from the same philosophy as skin care and inspired by nature’s best, the KEVIN MURPHY range of shampoos, conditioners, treatments and styling aids, is an indulgence of runway looks and natural aromatherapy catered for every hair type.

The products are made from renewable and sustainable resources whenever possible, using pure essential oils, plant extracts and natural antioxidants. All KEVIN MURPHY hair products are sulfate and paraben free.

Shampoo Avenue B carries the entire line of Kevin Murphy.

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